Solutions · By team · Marketing and liaisons
Know who refers, who stopped, and win them back.
How many referrals did you lose last month? Most imaging centers can't say, because the answer is split across three systems.
For marketing leads and physician liaisons
“We don't have the ability to measure leakage.”
A marketing lead, in their own words
See it work
Walkthrough: one referring office, from campaign to report
Walkthrough · 1:19
What changes
The same team, a different conversation with every office
Today
- Referrer lists kept in a spreadsheet
- Campaigns built from an old mailing list
- Offices call to ask where their order is
- Reports faxed back by hand
With Gravity
- Campaigns built from the center's own referrer data
- Offices upload an order once and are told what it needs
- Offices watch every order move in real time
- The signed report goes back on its own
How it runs
How referral tracking works, from the campaign to the report back
One referring office, from the campaign that reaches it to the report that comes back. Each step names the part of Gravity that does it.
| Step | What happens | Feature | Done by | Mode |
|---|---|---|---|---|
| 01 | See every physician in your market who orders imaging, including the ones sending their orders elsewhere today, and go win them. | Market intelligence | Gravity Grow | |
| 02 | Every referring provider in one record, checked against the national registry. | Referring provider directory | Gravity Grow | |
| 03 | Everything a referrer has sent, and where each order stands. | Referral history per provider | Gravity Grow | |
| 04 | Fax and email campaigns go to referring offices, built from the center's own referrer data and sent on their own, on a schedule or when marketing starts them. | Referrer outreach campaigns | Gravity Grow | Automated |
| 05 | The referral coordinator uploads the order once, and it becomes a digital order with nothing to retype. | Upload the order, get a digital order | Gravity Referral | |
| 06 | If clinical notes, an authorization or more information are missing, the office is told what and why, right away. | Told right away what the order needs | Gravity Referral | |
| 07 | The office watches every order move in real time, without calling the center. | Live order status | Gravity Referral | |
| 08 | The signed report goes to the referring provider by fax on its own, the moment it is signed. | Report back to the referring office | Gravity Referral | Automated |
| 09 | The BI-RADS score and recommendation are read from the signed report, the follow-up order is created, the lay letter is sent and patients due for screening are recalled, on the schedule MQSA requires. | Breast tracking and recall | Gravity Grow | Agentic |
| 10 | Outreach, follow-up and relationship work sit on one list of every referring provider and office. | Referring providers worklist | Gravity Work |
Referrer campaigns and the report back run on their own. Breast tracking and recall is agentic, and your people handle the exceptions. We don't read the scan. We make sure it gets back.
Gravity today
Trusted by more than 460 imaging centers across the US.
Questions
Questions about referral tracking
What is referral tracking software for imaging centers?
In Gravity it is the work of keeping referring offices sending: fax and email campaigns built from the center's own referrer data, a portal where offices place and follow their orders, and the signed report sent back the moment it is signed.
We already have a CRM and liaisons. Where does Gravity fit?
Gravity works alongside them. Offices order through Gravity Referral, see where every order stands, and get the report back, so the service your liaisons promise is the service the office gets.
How do referring offices send orders?
By portal or by fax. Upload the order and it's a digital order. Offices that don't use the portal keep faxing, and the order still becomes a digital order.
How does the report get back to the office?
The report and the images come back the minute the read is signed. We don't read the scan. We make sure it gets back.
Can Gravity show which referrers stopped sending?
Yes. Gravity Grow's market intelligence shows every physician in your market who orders imaging, who sends to you and who sends elsewhere, and flags referrers whose volume is rising or falling, so a referrer who went quiet shows up and your liaisons know who to call.
Will we know when an order is stuck at the referring office?
Yes. Marketers are told when a referring office owes clinical notes or an authorization, or an exam was denied.
For marketing leads
The minute it's signedthe report and the images are back with the referring office. We don't read the scan. We make sure it gets back.