No referral leaks.
Get the order.
We don't just run your orders. We go get them.
Gravity gives your referring community better service than anyone else does, so the orders come to you.
Referral tracking and referrer outreach for physician liaisons, with the report back to the office the day it's signed.
See it work
Get the order, in two minutes
Explainer · 2:26
Said three ways
The same argument, wherever you meet it
Know who refers, who stopped, and win them back.
How many referrals did you lose last month? Most imaging centers can't say, because the answer is split across three systems.
Every order has three chances to be lost: before it arrives, before it is scanned, and before it is paid.
Products in this pillar
Referral management software for imaging centers, in three products
Each product has its own page. Here, one line each.
Gravity Doc
Gravity reads the fax, finds the patient (or creates one for your team to review), and creates the order.
Used by center staff
Gravity DocGravity Grow
The CRM that keeps referrers sending, and wins back the ones who stopped.
Used by marketing and liaisons
Gravity GrowGravity Referral
The referring physician portal: the office uploads the order once, is told what it needs, sees where it stands, and gets the report and images back.
Used by referring offices
Gravity ReferralTeams that feel this leak first
What changes for each team
One piece of work, start to finish, for each team.
For each reader
For owners and CEOs
Imaging centers don't lose money in the scanner. They lose it between the referral and the payment.
Referral leakage is the first of the three places it happens, and the hardest to see. The referrer who gets the report back the same day sends the next order.
For marketing and outreach leads
Know who refers, who stopped, and win them back.
Gravity Grow keeps every referrer's history and shows who has gone quiet. Campaigns go to referring offices by fax and email, built from the center's own referrer data, and the office gets the report back on its own.
For owners and CEOs · Modeled, a typical large independent imaging center
Where every $100 an imaging center collects goes
Follow $100 from the payment to what the center keeps.
- $100
Every $100 a typical imaging center collects goes four ways.
Two of them run the clinic. One is the work between the referral and the payment. The last is what the center keeps.
- $31
$31 pays for the scan and the read.
The technologists and the radiologists. Gravity returns the report; it never reads the scan.
- $38
$38 pays for the building, the machines and the overhead.
Equipment, rent and administration, paid whether the tables are full or not.
- $26
It spends $26 getting the order, completing the exam and getting paid.
Calls, faxes, booking, eligibility, authorization and claims. Gravity does that work.
- $7
$7 of every $100 goes to getting the order.
Referrer outreach, marketing and order intake. It's the first of the three leaks, and the one this page closes.
- $5
A typical imaging center keeps $5 of every $100 it collects.
The work between the referral and the payment costs five times what the center keeps.
For owners and CEOs · Modeled, the year with Gravity
Where the 12.3% comes from
The same center and the same team, with Gravity. Every figure is per $100 it collects today.
- $5
Start with the $5 it keeps today.
Everything that follows comes from the work between the referral and the payment, done by Gravity, with the same team.
- $3
$3 comes from orders it already receives that now become exams.
Every fax becomes an order, every patient is reached to book, and the rest go to a worklist instead of a fax tray.
- $2
$2 comes from new referrals.
The referring office gets the report back the day it's signed, and Gravity Grow shows which referrers stopped sending.
- $1
$1 comes from fewer denials.
Coverage and authorization are settled before the exam. Gravity can prevent half of the denial write-offs.
- $2
$2 comes from fewer vendors.
The phone, postage and point tools Gravity replaces go.
- $13
With Gravity, a typical imaging center can keep $13 for every $100 it collects today, with the same team.
That's the gross benefit. Subtract Gravity's price and you have the net.
- $5
On top of that, Gravity frees $5 of staff time for every $100, capacity the center doesn't have to hire for as it grows.
The team stays the same and nobody is let go.
- 12.3%
Same team. Net income up 170%.
With Gravity, its margin can go from 4.9% to 12.3%. It collects more, so the margin is measured on a bigger total than today's $100. Part of it is 1,691 more exams a year, from orders and referrers the center already has.
Gravity today
Trusted by more than 460 imaging centers across the US.
Questions
Questions about referral leakage
What is referral leakage?
Referral leakage is the order an imaging center never receives: the referral that goes elsewhere, the fax that never becomes an order, the referrer who quietly stops sending. Gravity closes it by giving referring offices easy ordering, live status and the report back the day it's signed.
What does referral management software do for an imaging center?
In Gravity it keeps referrers sending: Gravity Grow keeps every referrer's history and shows who has gone quiet, campaigns go to offices by fax and email, and Gravity Referral gives the office a portal to place and follow its orders and get the report back.
We already have a CRM and liaisons. Where does Gravity fit?
Gravity works alongside them. Offices order through Gravity Referral, see where every order stands, and get the report back, so the service your liaisons promise is the service the office gets.
How do referring offices send orders?
By portal or by fax. Upload the order and it's a digital order. Offices that don't use the portal keep faxing, and the order still becomes a digital order.
For owners and marketing leads
460+imaging centers across the US run on Gravity.