No revenue leaks.
Get paid.
Every exam you complete, you get paid for.
Every completed exam gets paid, because coverage, authorization and estimates are settled before the exam.
Coverage and authorization are fixed before the exam, not discovered after the claim.
Fewer prior authorization denials, faster A/R and a lower cost to collect, because the revenue cycle starts at the order.
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Explainer · 2:14
Said three ways
The same argument, wherever you meet it
Authorized before arrival. The denial is fixed before it exists.
Every exam you complete, you get paid for.
Same team. Net income up 170%.
Products in this pillar
Radiology revenue cycle management that closes revenue leakage, in three products
Each product has its own page. Here, one line each.
Gravity Estimate
Coverage and the patient's share are known before the exam.
Used by center staff and patients
Gravity EstimateGravity PriorAuth
Every exam that needs a prior authorization has one.
Used by authorization staff
Gravity PriorAuthGravity Pay
The patient's share is collected when the exam is booked, before the visit or at the visit.
Used by patients and center staff
Gravity PayTeams that feel this leak first
What changes for each team
One piece of work, start to finish, for each team.
For each reader
For CFOs
Every exam you complete, you get paid for.
The revenue cycle starts at the order. Coverage, eligibility and authorization gaps are flagged the moment an order is created, the estimate reaches the patient's phone, and the patient's share is collected at booking, before the visit or at the desk.
For revenue cycle and pre-cert leads
Authorized before arrival. The denial is fixed before it exists.
Slots too early for the authorization are greyed out, so no patient is booked before the payer is ready, and authorization requests are submitted and their status checked on the payer's portal.
For CFOs · Modeled, a typical large independent imaging center
Where every $100 an imaging center collects goes
Follow $100 from the payment to what the center keeps.
- $100
Every $100 a typical imaging center collects goes four ways.
Two of them run the clinic. One is the work between the referral and the payment. The last is what the center keeps.
- $31
$31 pays for the scan and the read.
The technologists and the radiologists. Gravity returns the report; it never reads the scan.
- $38
$38 pays for the building, the machines and the overhead.
Equipment, rent and administration, paid whether the tables are full or not.
- $26
It spends $26 getting the order, completing the exam and getting paid.
Calls, faxes, booking, eligibility, authorization and claims. Gravity does that work.
- $9
It costs $9 to collect every $100.
Verification, authorization, billing and claims: the third of the three leaks, and the one this page closes. A denial costs more than an empty slot. Both lose the payment, but for a denial you have already paid for the read: $22.50 an exam in a typical center.
- $5
A typical imaging center keeps $5 of every $100 it collects.
The work between the referral and the payment costs five times what the center keeps.
For CFOs · Modeled, the year with Gravity
Where the 12.3% comes from
The same center and the same team, with Gravity. Every figure is per $100 it collects today.
- $5
Start with the $5 it keeps today.
Everything that follows comes from the work between the referral and the payment, done by Gravity, with the same team.
- $3
$3 comes from orders it already receives that now become exams.
Every fax becomes an order, every patient is reached to book, and the rest go to a worklist instead of a fax tray.
- $2
$2 comes from new referrals.
The referring office gets the report back the day it's signed, and Gravity Grow shows which referrers stopped sending.
- $1
$1 comes from fewer denials.
Coverage and authorization are settled before the exam. Gravity can prevent half of the denial write-offs.
- $2
$2 comes from fewer vendors.
The phone, postage and point tools Gravity replaces go.
- $13
With Gravity, a typical imaging center can keep $13 for every $100 it collects today, with the same team.
That's the gross benefit. Subtract Gravity's price and you have the net.
- $5
On top of that, Gravity frees $5 of staff time for every $100, capacity the center doesn't have to hire for as it grows.
The team stays the same and nobody is let go.
- 12.3%
Same team. Net income up 170%.
With Gravity, its margin can go from 4.9% to 12.3%. It collects more, so the margin is measured on a bigger total than today's $100.
Gravity today
- 80%+of Iowa Radiology's prior authorizations go through Gravity
- Day 4a backlog of about 430 orders, gone
- 0people added: two specialists keep up with four clinics
Trusted by more than 460 imaging centers across the US.
How a radiology practice in Iowa cleared its prior authorization backlog in days. Read the Iowa Radiology story
Questions
Questions about revenue leakage
What is revenue leakage?
Revenue leakage is the completed exam that never gets fully paid: the wrong insurance on file, a missing authorization, a denial found after the claim, a patient balance never collected. Gravity closes it by settling coverage, authorization and the estimate before the exam.
How does Gravity reduce prior authorization denials in radiology?
By starting at the order. Coverage, eligibility and authorization gaps are flagged when the order is created, authorization requests are submitted and checked on the payer's portal, and no patient is booked before the authorization allows it.
When does the revenue cycle start?
At the order. Fewer prior authorization denials, faster A/R and a lower cost to collect, because the revenue cycle starts at the order.
Show me the ROI.
A typical imaging center keeps $5 of every $100 it collects. It spends $26 getting the order, completing the exam and getting paid. With Gravity, its margin can go from 4.9% to 12.3%, with the same team. That's the gross benefit. Subtract Gravity's price and you have the net. Modeled for a typical large independent imaging center.
For CFOs, modeled
$26 of every $100A typical imaging center keeps $5 of every $100 it collects. It spends $26 getting the order, completing the exam and getting paid. Modeled.